The Bet on Her Collective exists to tell the stories in women’s sports that are most often overlooked.

This work began long before it was funded, before it was viral, before it was a movement. It has been and always will be about deep empathy for the stories of women in sport told by women.

We focus on the work, the context, and the people behind the performance — not because it’s trendy, but because it’s been missing. Long before women’s sports had momentum, these stories were there. We chose to stay with them.

Bet on Her isn’t built around virality or volume. It’s built around care — showing up consistently, earning trust, and taking the time to understand what’s actually at stake for the athletes we work alongside.

This isn’t about spectacle or spin. It’s about paying attention.

If that resonates, we’d love to hear from you.